If you want your website to show up in AI search results, then you need to make sure that tools like ChatGPT and Claude can easily read your content.
AI crawlers and agents prefer Markdown over HTML because it uses fewer tokens (units of text used to process information) and is much easier for them to analyze.
If your site isn’t optimized for this, then you might be missing out on valuable traffic from AI citations. The good news is that you don’t need to learn code or rely on complex enterprise setups to fix it.
In this guide, I will show you how to add a Markdown version of your WordPress site using the exact method we use here at WPBeginner.
Quick Summary
Adding Markdown support for your website helps AI tools like ChatGPT and Claude better understand and cite your content. With AIOSEO, you can automatically generate these clean Markdown versions for your posts just by enabling a single setting.
The plugin handles everything in the background when AI systems request your content via .md URLs. This makes sure you get maximum visibility in AI search results without needing to learn code or change how you write.
This is what I will cover in this tutorial:
Why Convert WordPress Content to Markdown?
Converting your WordPress content to Markdown helps AI systems like ChatGPT, Claude, and Perplexity better understand and share your articles. When these AI tools can easily read your content, they’re more likely to reference and cite your work in their responses.
While your visitors still see your beautifully designed site, AI systems get a clean, streamlined version of your content without any unnecessary code bloat.
This efficiency matters because AI systems have limits on how much information they can process at once. By providing a Markdown version, you make it easier for them to analyze and understand your entire article.
Here are the key benefits of creating a Markdown version of your WordPress website:
| Benefit | Why It Matters |
|---|---|
| Improve AI Visibility | Markdown’s clean structure makes it easier for AI to parse, understand, and cite your content. |
| Reduce Token Usage | Markdown uses 80% fewer tokens than HTML, allowing AI to process more of your content without hitting limits. |
| Future-Proof Your Site | Optimizes your site for AI agents, which are becoming a primary way people find answers. |
| Stay Competitive | Aligns your site with modern standards supported by major tech companies like Cloudflare. |
| No Extra Work | The conversion happens automatically, so you don’t need to change how you write or publish posts. |
The timing couldn’t be better for this change. Matt Mullenweg, co-founder of WordPress, recently shared his thoughts on the WordPress.org blog, saying:
We should immediately make every URI available with a vary/markdown equivalent. Not just documentation, including our forums, directories, bug trackers, etc.
Matt Mullenweg
Cloudflare has also launched Markdown for Agents, a feature that converts HTML to Markdown on-the-fly during AI requests. This highlights how important Markdown has become for making sure your content gets discovered and cited by AI systems.
By adding Markdown now, you’re positioning your site to benefit from this shift in how people find and consume online content.
How to Set Up and Configure AIOSEO for Markdown Conversion
AIOSEO is the best WordPress SEO plugin for optimizing your website for SEO and AI visibility. It lets you automate on-page optimization, sitemaps, and AI-ready Markdown content without writing any code.
Once configured, AIOSEO will dynamically generate a Markdown version whenever an AI system requests it by adding .md to your post URL.
This means your content is always available in both formats: the regular HTML version for human visitors and a clean Markdown version for AI systems.
Plus, everything happens automatically in the background. You don’t need to manually convert anything or change how you write content.
Expert Tip: We use AIOSEO on WPBeginner to manage our SEO. To read more about our experience, see our complete All in One SEO review.
Step 1: Install and Activate AIOSEO
First, you’ll need to install and activate the AIOSEO plugin on your WordPress site. If you’re new to installing plugins, then you can follow our step-by-step guide to install a WordPress plugin.
It’s important to note that you will need at a paid AIOSEO plan to access the Markdown conversion features. While the free version includes basic llms.txt support to help bots find your site, it does not include the advanced llms-full.txt or the automatic Markdown generation capability.
Once you’ve installed and activated AIOSEO, you’re ready to configure the Markdown settings.
Step 2: Enable and Configure Markdown Conversion Within AIOSEO
After activating AIOSEO, you’ll need to enable the Markdown conversion feature.
First, log in to your WordPress dashboard and navigate to All in One SEO » Sitemaps.
Once you’re on the Sitemaps page, click the ‘LLMs.txt’ tab at the top. This is where AIOSEO keeps all the settings related to AI systems and Markdown conversion.
You’ll see three toggle switches that need to be enabled. Turn on the toggles for ‘Enable llms.txt’, ‘Enable llms-full.txt’, and ‘Convert Posts to Markdown’.
The llms.txt files help AI bots map your content, while the ‘Convert Posts to Markdown’ toggle activates the dynamic conversion feature.
Finally, click the ‘Save Changes’ button at the top or bottom of the page to store your settings. Since AIOSEO creates these files virtually, you don’t need to wait for any files to generate.
In the next section, I’ll show you exactly how to verify that your Markdown conversion is working correctly.
How to Verify Markdown Generation
After setting up AIOSEO’s Markdown conversion, you’ll want to make sure everything is working correctly. Verification is simple and only takes a minute.
The easiest way to verify that Markdown generation is working is to visit any published post or page on the front end of your website. Simply open one of your articles or pages like you normally would.
Once you’re viewing the post, look at the URL in your browser’s address bar. Now, click at the end of the URL and type .md after it.
For example, if you’re viewing a post at:
https://yoursite.com/my-latest-article/
then you would change it to:
https://yoursite.com/my-latest-article.md
Then press ‘Enter’ to load the page.
If everything is configured correctly, then you should see a plain-text version of your content in Markdown format instead of your normal styled webpage. The Markdown version will look quite different from your regular post.
Expert Tip: Don’t worry if the Markdown version looks ‘broken’ compared to your website. It is supposed to look like plain text. AI systems prefer this clean format because it does not have the heavy design code that human visitors see.
You’ll see plain text with simple formatting markers like # for headings, ** for bold text, and - for bullet points. This is exactly what AI systems see when they request the Markdown version of your content.
Note: Depending on your browser settings, the .md file might automatically download to your computer instead of opening in a new tab. If this happens, you can simply open the downloaded file with any text editor (like Notepad or TextEdit) to verify it looks correct.
I recommend testing a few different posts to make sure the conversion is working consistently across your site. Try testing a regular blog post, a page, and maybe a post with images or formatting to see how AIOSEO handles different content types.
If you see your Markdown content displaying, then congratulations! Your setup is complete and working properly.
Troubleshooting Steps
If you see a 404 error or your regular webpage layout, then you likely need to flush your permalinks. This is a common requirement when adding new URL structures in WordPress.
Simply go to Settings » Permalinks and click the ‘Save Changes’ button without changing anything else. This forces WordPress to recognize the new .md URLs.
If the Markdown URLs still don’t work, then double-check that you enabled the ‘Convert Posts to Markdown’ toggle and clicked ‘Save Changes’. If the setting is correct, then the issue is almost certainly caching.
Make sure to clear your WordPress cache and your browser cache. This makes sure you aren’t viewing an old version of the page stored by your hosting provider.
Cloudflare’s Markdown for Agents
While AIOSEO provides an excellent built-in solution for Markdown conversion, it is worth mentioning another option: Cloudflare’s Markdown for Agents feature.
Expert Tip: We use Cloudflare on WPBeginner for security and to speed up our website. To learn more about how we use it, see why we switched from Sucuri to Cloudflare.
Cloudflare recently announced this feature as part of its service. Like AIOSEO, Cloudflare also converts your HTML to Markdown on-the-fly whenever an AI system requests it.
However, Cloudflare handles this conversion externally, before traffic even reaches your WordPress dashboard. If you’re already using Cloudflare’s CDN services for your WordPress site, then you might have access to this feature depending on your plan.
Here at WPBeginner, we actually use both approaches to get the best of both worlds.
We use Cloudflare’s Enterprise plan for our website firewall and CDN to speed up our global delivery. However, we rely on All in One SEO (AIOSEO) for the actual Markdown conversion.
We chose AIOSEO for this task because it gives us complete control of our content regardless of our hosting setup. This makes sure that our articles look exactly how we want them to when AI bots crawl them, without relying on external server-side changes.
For most users, I recommend sticking with AIOSEO’s built-in Markdown conversion. It is easier to set up, works on any hosting plan, and keeps your content settings right inside your WordPress dashboard.
Bonus: How to Optimize Your Content for AI Discovery
Now that you’ve set up Markdown conversion, you’re already ahead of most websites. However, there are a few additional tips you can follow to make your content even more discoverable by AI systems.
First, focus on creating a clear structure using proper H2 and H3 headings. AI systems rely on these headings to understand the hierarchy of your content, so make sure they are descriptive and break up long sections into digestible chunks.
Beyond structure, you can boost AI discovery by adding Schema markup, FAQ sections, and E‑E‑A‑T signals like author bylines. These elements provide context that helps AI trust and reference your content.
For a complete guide on this topic, see our beginner’s guide on Generative Engine Optimization for WordPress. It covers everything from how AI search works to specific optimization steps you can take right now.
Another powerful strategy is creating an llms.txt file. Think of this file as a roadmap that tells AI crawlers, “Here is the most important content on this site and where to find it.”
While the Markdown feature makes sure AI can read your content, the llms.txt file makes sure they can find it. It helps you prioritize your best articles, guides, and resources so AI bots don’t waste time on irrelevant pages.
If you want to learn more about this, then I recommend reading our tutorial on how to add llms.txt in WordPress. It walks you through the entire process and explains how to prioritize your content for AI discovery.
Remember, the goal isn’t to write for AI. It’s to create high-quality, well-organized content that serves your human audience first. When you do that, AI systems will naturally be able to process and cite your content more effectively.
Frequently Asked Questions About Markdown Conversion
You might still have questions about how Markdown conversion works or how it affects your WordPress site. Here are answers to the most common questions I receive about adding Markdown to WordPress.
How does Markdown let AI interact with my content?
Markdown lets AI interact with your content by providing a clean, structured format that AI systems can easily parse and understand.
Unlike complex tags and styling code, Markdown uses simple text markers that make it easier for AI tools to extract meaning and context from your articles.
Do I need to customize which content types are converted to Markdown?
No, AIOSEO handles this automatically. The plugin dynamically generates a Markdown version for all your public posts and pages whenever an .md URL is requested, so you don’t need to configure settings for individual post types.
Will converting to Markdown impact my site’s SEO?
The Markdown versions are separate from your regular HTML pages, so your traditional search rankings remain unchanged.
AIOSEO also correctly handles the technical SEO details (like canonical tags) to make sure Google knows the HTML version is the original, so you don’t have to worry about duplicate content issues.
In fact, Markdown can boost your visibility by making your content more accessible to AI systems.
How can I check that my Markdown files are generated correctly?
You can check that your Markdown files are generated correctly by visiting any published post or page on your site and appending .md to the URL in your browser’s address bar.
If the Markdown conversion is working, then you’ll see a plain text version of your content with simple formatting markers instead of your styled webpage.
What is the benefit of using Markdown over HTML for AI systems?
The benefit of using Markdown over HTML for AI systems is that Markdown is simpler and more lightweight, using about 80% fewer tokens than HTML.
This allows AI systems to process and understand your content more efficiently with less extra work. This increases the likelihood that they’ll include your content in their responses and citations.
Additional Resources
I hope this article helped you learn how to add a Markdown version of your WordPress site.
You may also want to see our other guides on optimizing your content for the AI era:
- What Is llms.txt? How to Add llms.txt in WordPress
- Beginner’s Guide to Generative Engine Optimization for WordPress
- How to Use AI for SEO in WordPress
- Best WordPress SEO Plugins and Tools That You Should Use
- Is AI Content Bad for WordPress SEO? (Expert Insights & Tips)
- 5 Ways to Use AI in WooCommerce (Save Time & Make Money)
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The post How to Add a Markdown Version of Your WordPress Site (The Easy Way) first appeared on WPBeginner.
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